KitKat ‘Have a Break’ 
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Agency: Courage
Copywriter: Steve Persico
Year: 2026
Brand: Nestlé Canada

File Under ︎ Copywriting with personality

ONE thing this ad does well (AKA Copywriting Tip):

There's always a new way of telling an old story.

KitKat has spent the last seventy years repeating one big idea. The same idea: “Have a break, have a KitKat”.

In 2026, Instead of running away from KitKat’s old identity, KitKat reimagined its iconic “Have a break, have a KitKat” line for the doomscrolling era.

And instead of interrupting culture, KitKat hijacked punctuation. Simply by replacing phones with KitKat in everyday moments.