Puerto Rican Rum ’ The classic eggnog’ ︎




Year: 1969
Brand: Puerto Rican Rum


File Under ︎ Copywriting with personality







👀  Industry: Alcoholic Drinks, Rum


ONE thing this ad does well (AKA Copywriting Tip):


Use contrast to compare your product with a bad alternative.



⇝ “The classic eggnog. It’s made with rum. If it’s not made with rum , it’s not the classic eggnog.”