Canada Tourism‘Drive Over.All over.’ 
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Year:1970
Brand: Canada Tourism (Canada)



File Under ︎ Copywriting with personality







👀  Industry: Tourism


ONE thing this ad does well (AKA Copywriting Tip):



Make it rhyme, people will trust you big time.


⇝ “ Drive Over. All over. ”

Side note: Canada Tourism uses rhyme in a fun way to invite the reader to explore Canada by driving the World’s longest highway, the Trans-Canada.

You see, rhymes increase a little something cognitive scientists like to call "processing fluency".

That’s why our brains process rhyming phrases, sentences or statements very easily. And this makes people perceive them as more accurate and truthful.

Who’s behind this? Creative Samba Great Landing Page Copy Snackable Copy Tips Submit ad ︎ ︎