1971 BMW Flat Twin Motorcycles ‘The Silent Minority.’
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Year: 1971
Brand:BMW Motorrad


File Under ︎ Playful copywriting







👀  Industry: Motorcyle


ONE thing this ad does well (AKA Copywriting Tip):


Write copy that hits the right people in their confirmation bias sweet spot.



⇝ “The silent minority.”


⇝ “BMW doesn’t try to please everybody. We build machines for cycle enthusiasts who appreciate a smooth, silent bike.”

Who’s behind this? Creative Samba Great Landing Page Copy Snackable Copy Tips ︎ ︎