1971 BMW Flat Twin Motorcycles ‘The Silent Minority.’
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Year: 1971
Brand:BMW Motorrad


File Under ︎ Playful copywriting







👀  Industry: Motorcyle


ONE thing this ad does well (AKA Copywriting Tip):


Write copy that hits the right people in their confirmation bias sweet spot.



“The silent minority.”


“BMW doesn’t try to please everybody. We build machines for cycle enthusiasts who appreciate a smooth, silent bike.”