Perdue ‘My Chickens Eat Better than You Do’
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Agency: Scali, McCabe, Sloves
Copywriter:Ed McCabe
Year: 1971
Brand: Perdue
👀 Industry: Food
ONE thing this ad does well (AKA Copywriting Tip):
⇝ “My Chickens Eat Better than You Do.”
⇝ “They eat what I give them. And I only give them the best. Their diet consists mainly of pure yellow corn , soybean meal, marigold petals - you’d call it healthy food.”
⇝ “a chicken is what it eats.And because they eat so well, Perdue chickens are always tender, juicy and delicious”
⇝ “If you want to start eating as good as my chickens, take a tip from me.Eat my chickens.”
