UK Ministry of Transport ‘To make this car disappear, put your fingers over its headlights’
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Year: 1974
Brand: UK Ministry of Transport.

File Under ︎ Long copy that is a pleasure to read

ONE thing this ad does well (AKA Copywriting Tip):

The more senses you use, the more engaging, interesting and real you copy sounds.

⇝ “To make this car disappear, put your fingers over its headlights.”