Humphrey Browning MacDougall‘Some of our best clients haven’t paid us in ten years.’ 
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Year:1982
Brand: Humphrey Browning MacDougall



File Under ︎ Copywriting with personality







👀  Industry: Advertising


ONE thing this ad does well (AKA Copywriting Tip):



Tell the truth, but make it interesting.


⇝ “ Some of our best clients haven’t paid us in ten years.”


⇝ “When HBM was founded 10 years ago, we made a unique commitment. We promised to treat our public service clients like our paying clients.”


⇝ “In fact, we couldn’t have done a better job, if they’d paid us.”