Araldite glue ‘It also sticks handles to teapots.’
Year:1983
Brand: Araldite glue
Agency: FCO Univas Limited
Copywriter: Rob Kitchen
File Under ︎ Copywriting with personality
File Under ︎ Copywriting with personality
👀 Industry: Consumer Products
ONE thing this ad does well (AKA Copywriting Tip):
Find a surprising new use for a low-interest product and tell it in a new way.
To dramatize and show that Araldite is stronger than other glues, Araldite glued a yellow Ford Cortina to a billboard.
Then the copy claimed: “It also sticks handles to teapots”.
👀 Industry: Sports, Sportswear, Football