Vespa ‘A Motorcycle It Ain't"’
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Agency:Carl Ally
Copywriter:Ed McCabe
Year: 1965
Brand: Vespa
👀 Industry: Motorcyle
ONE thing this ad does well (AKA Copywriting Tip):
Position your brand against a villain. The villain can be a consumer pain or anxiety your product solves. Or it can be a competitor’s overpriced alternative.
⇝ “A Motorcycle It Ain't”
⇝ “The difference between a Vespa motorscooter and a motorcycle is that your neighboors won’t move out of the neighborhood when you drive home on a Vespa.”
⇝ “Just for kicks, a guy in Austin Minn... entered his Vespa in a professional motorcycle ice race.He had never competed in anything before. But he ran away from anything in sight. The next year motorscooters were banned.”
