Volvo 740 Turbo ‘Yes, It Will Fly’
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Agency: Scali, McCabe, Sloves
Copywriter:Ed McCabe
Year: 1985
Brand: Volvo


File Under ︎ Playful copywriting








👀  Industry: Automotive


ONE thing this ad does well (AKA Copywriting Tip):


Simplify,then exaggerate.



⇝ “Yes it will fly”


⇝ “If you don’t believe it, strap yourself into the cockpit of a Volvo 740 Turbo and take off.”


⇝ “This flying machine will rocket you from a standing start to legal speed in 6.7 seconds”.

Who’s behind this? Creative Samba Great Landing Page Copy Snackable Copy Tips ︎ ︎