Episcopelian Church ‘Announcing a religious experience...’
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Agency: Fallon McElligott Rice
Year: 1986
Brand: Episcopelian Church (USA)




File Under ︎ Copywriting with personality







👀  Industry: Church


ONE thing this ad does well (AKA Copywriting Tip):


Draw contrast to show the difference between what you’re selling Vs what your competitors are selling.



1. What the consumer is really buying ⇝“Announcing a religious experience.”

2. Draw contrast to show what your product isn’t⇝ “without hallucinations, dizziness ior slurred speech”.