Episcopelian Church ‘In the church started by a man who had six wives, forgiveness goes without saying’
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Agency: Fallon McElligott Rice
Year: 1986
Brand: Episcopelian Church (USA)

File Under ︎ Copywriting with personality

ONE thing this ad does well (AKA Copywriting Tip):

Make a distinctive claim, not a superlative claim.

1. State a product fact in a
distinctive way ⇝“In the church started by a man who had six wives.”

2. Signal THE ONE big virtue of using your product ⇝ “forgiveness goes without saying.”