Nike Air Sock ‘A racing shoe should be easy to forget.’ ︎

Agency: Wieden+Kennedy
Year: 1987
Brand: Nike

File Under ︎ Copywriting with personality

ONE thing this ad does well (AKA Copywriting Tip):

Simplify,then dramatize an emotion or physical sensation of using your product.

⇝ “A racing shoe should be easy to forget”.

⇝ “At 6.2 ounces, the hardest thing to remember about Nike Air Sock is that you have on it.”