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︎ Snackable Copy Tips 👀
Nike Air Sock ‘A racing shoe should be easy to forget.’ ︎
Agency:
Wieden+Kennedy
Year: 1987
Brand:
Nike
File Under ︎
Copywriting with personality
👀 Industry:
Sports,
Sportswear
ONE thing this ad does well (AKA Copywriting Tip):
Simplify,
then dramatize an emotion or physical sensation of using your product.
⇝ A racing shoe should be easy to forget.
⇝
“At 6.2 ounces, the hardest thing to remember about Nike Air Sock is that you have on it.”
Who’s behind this?
Creative Samba
Great Landing Page Copy
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