Nike Air Sock ‘A racing shoe should be easy to forget.’ ︎




Agency: Wieden+Kennedy
Year: 1987
Brand: Nike



File Under ︎ Copywriting with personality







👀  Industry: Sports, Sportswear


ONE thing this ad does well (AKA Copywriting Tip):



Simplify,then dramatize an emotion or physical sensation of using your product.



 

⇝ A racing shoe should be easy to forget.


“At 6.2 ounces, the hardest thing to remember about Nike Air Sock is that you have on it.”