Wild Turkey Bourbon ‘There are less expensive bourbons.’
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Agency:Angotti Thomas Edge /New York
Year: 1987
Brand: Wild Turkey

File Under ︎ Copywriting with personality

ONE thing this ad does well (AKA Copywriting Tip):

To sell something new make it familiar to something people can relate to.

⇝ “There are less expensive bourbons. There are aklsio thinner steaks and smaller cars.”