Isuzu Impulse Turbo ‘I just broke the land  speed record’
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Agency: Della Femina, Travisano & Partners
Year: 1988
Brand: Isuzu (USA)


File Under ︎  Brutally honest copywriting







👀  Industry: Automotive


ONE thing this ad does well (AKA Copywriting Tip):



Tell the truth, but make it interesting.



⇝ “I just broke the land speed record. 956.39 mph in a stock Isuzu Impulse turbo”.


⇝ “He’s lying. The Isuzu Impulse Turbo will not go 956.39 mph.In fact, we’ve never had one go even 900 mph. But on the test track, its fuel-injected, intercooled, turbo charged engine powered the Impulse Turbo to an honest 130 mph.”




Side note: Be brutally honest when you communicate product facts. Embrace imperfections. Embrace mistakes. Embrace the Pratfall effect).This will help you build empathy. And it will make your brand a little more interesting.

Who’s behind this? Creative Samba Great Landing Page Copy Snackable Copy Tips ︎ ︎