Porsche 911,‘After a long day at the office, it helps to go off by yourself and scream ’
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Agency: Fallon McElligott Rice
Year: 1989
Brand: Porsche 

File Under ︎ Copywriting with personality

ONE thing this ad does well (AKA Copywriting Tip):

Don't start with your product, start with a need or a want.

1. Agitate the problem ⇝ “After a long day at the office.”

2. Soothe their pain ⇝  “it helps to go off by yourself and scream.”