RSPCA, ‘This doggy bag contains a dead doggy.’
︎





Agency: Abbot Mead Vickers
Copywriters: David Abbott, Robert Campbell
 Year:1990
Brand: RSPCA (UK)




File Under ︎ Long copy that is a pleasure to read







👀  Industry: Public Service


ONE thing this ad does well (AKA Copywriting Tip):


Never sit down to write a short or long piece of copy. Sit down to try to sell something (thanks David Abbott).

Who’s behind this? Creative Samba Great Landing Page Copy Snackable Copy Tips Submit ad ︎ ︎