Bringer's ‘For Those nights when the only thing you want to stick in the oven is your head’
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Agency:Fallon McElligott
Copywriter:Luke Sullivan
Year: 1991
Brand: General Mills/ Bringer’s



File Under ︎ Copywriting with personality







👀  Industry: Food


ONE thing this ad does well (AKA Copywriting Tip):



Good copywriting brings facts to life in a way that feels new (And relatable).



“For Those nights when the only thing you want to stick in the oven is your head”


“If you’ve had one of those days, the last thing you want to do is cook at night.”