Nikon ‘If you can picture it in your head, it was probably taken with a Nikon’
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Agency: Scali McCabe Sloves / New York
Copywriter:Richard Kelly
Year: 1991 
Brand: Nikon

File Under ︎ Copywriting with personality

ONE thing this ad does well (AKA Copywriting Tip):

Don’t tell people your product is original, bold or different. Show it. Prove it. Cherish it.

⇝ “If you can picture it in your head, it was probably taken with a Nikon”