Range Rover ‘And you thought your teenagers were rough on a car’
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Agency: Grace & Rothschild / New York
Year: 1991
Brand: Range Rover (USA)


File Under ︎ Copywriting with personality







👀  Industry: Automotive


ONE thing this ad does well (AKA Copywriting Tip):


Simplify,then exaggerate



⇝ “And you thought your teenagers were rough on a car”.




Side note: In the 1980s and 1990s Range Rover used hyperbole (obvious outrageous exaggeration) brilliantly to make a very believable point: A Range Rover lets you do things that 99 % of other cars would not.

Who’s behind this? Creative Samba Great Landing Page Copy Snackable Copy Tips ︎ ︎