Saab ‘The only convertible that's acceptable in certain circles. Such as the Arctic.’ 
︎




Year: 1991
Brand: Saab (USA)


File Under ︎ Copywriting with personality







👀  Industry: Automotive


ONE thing this ad does well (AKA Copywriting Tip):


Show your product thriving where it shouldn’t.


Because breaking a category stereotype convinces people you’re exceptional.



⇝ “The only convertible that's acceptable in certain circles. Such as the arctic.”

Who’s behind this?  Creative Samba Snackable Copy Tips   🤯Stealable Thinking  🥊Get your website punched   ︎ ︎