Saab ‘The only convertible that's acceptable in certain circles. Such as the Arctic.’ 
︎




Year: 1991
Brand: Saab (USA)


File Under ︎ Copywriting with personality







👀  Industry: Automotive


ONE thing this ad does well (AKA Copywriting Tip):


Simplify,then exaggerate.


⇝ “The only convertible that's acceptable in certain circles. Such as the arctic.”