Horst Salons ‘Make your ex-husband wish he weren't.”
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Agency: Fallon McElligott
Year: 1992
Brand: Horst Salons


File Under ︎ Copywriting with personality







👀  Industry: Hair


ONE thing this ad does well (AKA Copywriting Tip):


Use paradox to communicate a BIG IDEA that looks absurd, but surprisingly makes sense.



⇝ “Make your ex-husband wish he weren’t”


 

Side note: Paradox forces the reader to consider a big idea more profoundly than if you just state a bunch of dull product facts.


Paradox also lets you capitalize on surprising (and often hilarious) unspoken truths about your target audience.Which is precisely what this Horst Salons ad does brilliantly.

Who’s behind this? Creative Samba Great Landing Page Copy Snackable Copy Tips ︎ ︎