1992 Olympics Nike athletes‘ Algerian National Anthem’
︎


Agency: Simons Palmer Denton Clemmow & Johnson Limited
Copywriter: Tony Barry 
Year: 1992
Brand: Nike (UK)


File Under ︎ Playful copywriting







👀  Industry:  Sports, Sportswear


ONE thing this ad does well (AKA Copywriting Tip):


Simplify,then exaggerate



⇝ “Ever heard the Algerian national anthem? you will.”




Side note: Let’s time travel back to the 1992 Summer Olympics in Barcelona 🇪🇸.

The 1500 metres athelte Algerian Noureddine Morceli (Another Nike sponsored athlete) had big hopes to win a gold medal.

So the #1 reason this ad works is because the headline dramatizes (in a memorable way) Noureddine’s prospects of winning a gold medal.

Who’s behind this? Creative Samba Great Landing Page Copy Snackable Copy Tips Submit ad ︎ ︎