1992 Olympics Nike athletes‘ Algerian National Anthem’
︎
Agency: Simons Palmer Denton Clemmow & Johnson Limited
Copywriter: Tony Barry
Year: 1992
Brand: Nike (UK)
👀 Industry: Sports, Sportswear
ONE thing this ad does well (AKA Copywriting Tip):
Simplify,then exaggerate
⇝ “Ever heard the Algerian national anthem? you will.”
Side note: Let’s time travel back to the 1992 Summer Olympics in Barcelona 🇪🇸.
The 1500 metres athelte Algerian Noureddine Morceli (Another Nike sponsored athlete) had big hopes to win a gold medal.
So the #1 reason this ad works is because the headline dramatizes (in a memorable way) Noureddine’s prospects of winning a gold medal.