Olympics Nike athletes‘Spanish Air Traffic Control Has Been Notified’
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Agency: Simons Palmer Denton Clemmow & Johnson Limited
Copywriter: Tony Barry 
Year: 1992
Brand: Nike (UK)


File Under ︎ Playful copywriting







👀  Industry:  Sports, Sportswear


ONE thing this ad does well (AKA Copywriting Tip):


Simplify,then exaggerate



⇝ “Spanish Air Traffic Control Has Been Notified”.




Side note:  Let’s time travel back to the 1992 Summer Olympics in Barcelona 🇪🇸. Ukrainian hot favourite pole-vaulter Sergei Bubka (A Nike sponsored athlete) was a serious gold medal prospect.

So the #1 reason this ad works is because the headline dramatizes (in a memorable way) Bubka’s prospects of winning a gold medal.

Who’s behind this? Creative Samba Great Landing Page Copy Snackable Copy Tips Submit ad ︎ ︎