Nike‘66 Was a Great Year for English Football. Eric Cantona Was Born’ 
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Agency:Simons Palmer Denton Clemmow & Johnson
Copywriter: Giles Montgomery
Year:1994
Brand: Nike




File Under ︎ Copywriting with personality







👀  Industry: Sports, Sportswear, Football


ONE thing this ad does well (AKA Copywriting Tip):



Pull back & reveal:The ad encourages the reader to make an assumption, then contradicts it.



Pull back (make the reader assume the ad is talking about England’s only World Cup title) ⇝ “66 Was a Great Year for English Football”


Reveal (immediately contradict the assumption by revealing the ad is in fact talking about the year Manchester United legend Eric Cantona was born) ⇝ “Eric was born”