Porsche 993 Turbo,‘Kills bugs fast’
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Agency: Goodby, Silverstein & Partners
Year: 1996
Brand: Porsche (USA)

File Under ︎ Copywriting with personality

ONE thing this ad does well (AKA Copywriting Tip):

Using product facts is good.Dramaztizing facts and maklng them interesting is better.

Side note: Instead of claiming the Porsche 993 Turbo is lightning fast, the headline “Kills bugs fast”, highlights the speed of the Porsche 993 Turbo in a very visual, vivid, memorable way.