Hans Brinker Budget Hotel ‘It Can't Get Any Worse’
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Agency:KesselsKramer/Amsterdam
Year: 2003
Brand: Hans Brinker (Netherlands)


File Under ︎  Brutally honest copywriting







👀  Industry: Hotels , Tourism


ONE thing this ad does well (AKA Copywriting Tip):



Admitting product flaws makes your brand more relatable, trustworthy and believable (That’s because of the Pratfall effect).



⇝ “It can’t get any worse. But we’ll do our best”.

Who’s behind this? Creative Samba Great Landing Page Copy Snackable Copy Tips Submit ad ︎ ︎