2010 print ad Hyposwiss Private Bank - Expect the expected
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Agency:Walker Werbeagentur
Copywriter: Henning Muller-Dannhausen
Year: 2010
Brand: Hyposwiss Private Bank (Switzerland)


File Under ︎ Brutally honest copywriting







👀  Industry: Banking , Finance


ONE thing this ad does well (AKA Copywriting Tip):



Tell the truth, but make it interesting (embrace the Pratfall effect).



⇝ “We like our clients because of their money. They like us because of our honesty”.

Who’s behind this? Creative Samba Great Landing Page Copy Snackable Copy Tips Submit ad ︎ ︎