DB Export Dry ‘Sean notes the complex mix of both shame and-regret’
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Agency:Colenso BBDO, New Zealand
Copywriter: Simon Vicars
Year: 2012
Brand: DB Export Dry


File Under ︎ Copywriting with personality







👀  Industry: Alcoholic Drinks, Beer


ONE thing this ad does well (AKA Copywriting Tip):


Draw contrast to show how life feels without your product.



⇝ Sean notes the complex mix of both shame and regret.


⇝ “One of the main problems with wine is that it isn’t beer.”


⇝ “So the next time Sean finds himself socialising with his wife’s friends, he’ll have a choice. Drink wine and swallow his pride.Or drink Export Dry and swallow some beer.”

Who’s behind this? Creative Samba Great Landing Page Copy Snackable Copy Tips Submit ad ︎ ︎