Scottish Inns ‘ Mini bar’ 
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Advertising School:The Creative Circus
Copywriter:Amanda Keffer
Year: 2016
Brand: Scottish Inns (USA)


File Under ︎ Brutally honest copywriting







👀  Industry: Hotels , Tourism


ONE thing this ad does well (AKA Copywriting Tip):


Admitting product flaws makes your brand more relatable, trustworthy and believable (That’s because of the Pratfall effect).



⇝ “Mini Bars so miniature they’re invisible to the naked eye”.

Who’s behind this? Creative Samba Great Landing Page Copy Snackable Copy Tips ︎ ︎