British Heart Foundation ‘When You Least Expect It - Eye Contact’
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Agency: MullenLowe London
Year: 2017
Brand: British Heart Foundation (UK)



File Under ︎ Copywriting with personality







👀  Industry: Charities


ONE thing this ad does well (AKA Copywriting Tip):


Make the copy talk about the reader’s experience of reading your copy.


Side note: When writing copy, try breaking the fourth wall. Imagine a specific person sitting in front of you at a party. Write to that person, not to abstract concepts like "target audience".

Who’s behind this? Creative Samba Great Landing Page Copy Snackable Copy Tips Submit ad ︎ ︎