Stabilo Boss ‘Highlight the Remarkable - Edith Wilson’
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Agency: DDB Group / Düsseldorf, Germany
Copywriter:Teresa Berude
Year: 2018
Brand: Stabilo Boss (Germany)


File Under ︎ Simple and straightforward copywriting







👀  Industry: Office Equipment


ONE thing this ad does well (AKA Copywriting Tip):


The human brain is wired to notice things that stand out.


Psychologists call this the Von Restorff effect.So use it to your advantage. 

 
Use color, position, texture, shapes OR inject a bit more persionality into your copy to dramatize and highlight the contrast between your brand and competitors.


⇝ “Highlight the remarkable Edith Wilson. The First Lady who assumed her husband’s presidential’s responsabilities after he was paralyzed by a stroke” .

Who’s behind this? Creative Samba Great Landing Page Copy Snackable Copy Tips Submit ad ︎ ︎