John Boston Beer ‘John Boston was a big liar’
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Agency:M&C Saatchi Sydney
Copywriters: Avish Gordhan and Andy Flemming
Year: 2019
Brand: John Boston Beer (Australia)

File Under ︎ Copywriting with personality

ONE thing this ad does well (AKA Copywriting Tip):

Two-sided messages help your brand take advantage of the spotlight effect.

⇝ “John Boston was a terrible liar, awful brewer and a deeply underqualified ship’s surgeon. He was however, a wonderful main course. ”

⇝ “John Boston was many things, but what he wasn’t was boring. And that’s why we’ve honored him with the beer he would have loved to make if he’d only had the skill or even the right ingredients.”