Fever-Tree ‘If ¾ Of Your Drink Is The Mixer, Mix With The Best’
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Year: 2020
Brand: Fever-tree (Australia)


File Under ︎ Copywriting with personality







👀  Industry: Drinks


ONE thing this ad does well (AKA Copywriting Tip):


Find an interesting/weird/fun stat that reframes the importance of the category (and positions your brand as the obvious solution.


⇝ “If ¾ Of Your Drink Is The Mixer, Mix With The Best ”



Side note: Tonic water is usually the boring part of a cocktail. But British brand Fever-Tree found a fun angle to position their tonic waters as more important than what consumers think:



Who’s behind this? Creative Samba Great Landing Page Copy Snackable Copy Tips Submit ad ︎ ︎