Västtrafik ‘No Douche Bag’
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Agency:Forsman & Bodenfors / Sweden
Copywriter: Pontus Caresten
Year: 2020
Brand: Västtrafik (Sweden)


File Under ︎ Copywriting with personality







👀  Industry: Transport


ONE thing this ad does well (AKA Copywriting Tip):


Two-sided messages help your brand take advantage of the spotlight effect.



⇝ “I’d love to sit next to you, just not right now.”



Side Note: Remember that people tend to focus on the information in front of them and ignore all the information you don't mention.

So by writing about some of the flaws or negatives of your product, your readers will assume that those negatives are the only negatives.

And this is an opportunity for you to shape their perception.


Who’s behind this? Creative Samba Great Landing Page Copy Snackable Copy Tips Submit ad ︎ ︎