Marmite Dynamite Chilli ‘Love it, hate it, be careful with it.’ 
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Agency:adam&eveDDB
Copywriter:Alex Lucas
Year:2021
Brand: Marmite (UK)



File Under ︎ Copywriting with personality







👀  Industry: Food


ONE thing this ad does well (AKA Copywriting Tip):



Make it rhyme, people will trust you big time.


⇝ “ Love it, hate it, be careful with it. ”

Side note: You see, Rhymes increase a little something cognitive scientists like to call "processing fluency".

That’s why our brains process rhyming phrases, sentences or statements very easily. And this makes people perceive them as more accurate and truthful.

Who’s behind this? Creative Samba Great Landing Page Copy Snackable Copy Tips Submit ad ︎ ︎