Lidl Sweden ‘One by one they stopped flying.’ 
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Agency: Garbergs
Year:2022
Brand: Lidl (Sweden)



File Under ︎ Playful copywriting







👀  Industry: Food, Retail


ONE thing this ad does well (AKA Copywriting Tip):


Communicating product facts is good. Dramatizing facts and making them interesting is even better.


⇝ “ One by one they stopped flying.”





Side note: Brands love to virtue signal that they’re committed to reducing their carbon footprint, but 99% communicate it in a very boring and non-relevant way to the consumer.

Lidl Sweden found a memorable way of communicating they no longer transport fresh produce by air.

Who’s behind this? Creative Samba Great Landing Page Copy Snackable Copy Tips Submit ad ︎ ︎