Antarctic Science Foundation ‘This isn’t us saving the Planet’
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Copywriter:Nick Asbury 
Year: 2024
Brand: Antarctic Science Foundation (Australia)


File Under ︎ Long copy that is a pleasure to read







👀  Industry: NGOs


ONE thing this ad does well (AKA Copywriting Tip):


Good copywriting brings facts to life in a way that feels new (And relatable).



⇝ “This isn’t us saving the Planet”