Burger King ‘70 years later the fire’s still burning’
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Agencies: Room 23 and Trans Company
Year: 2024
Brand: Burger King (Brazil)


File Under ︎ Playful copywriting







👀  Industry: Fast Food , Restaurants


ONE thing this ad does well (AKA Copywriting Tip):


Reframe or reaffirm ONE idea in people's minds.


1. Start with a headline that makes a claim and is written in a playful, curiosity-inducing way:



⇝ “70 years later the fire’s still burning”.




2. Body copy continues the same thought of the headline:


⇝ “Flame-grilled since 1954”

Who’s behind this? Creative Samba Great Landing Page Copy Snackable Copy Tips Submit ad ︎ ︎