BBC Euro 2020 ‘Our Wait is Over’
︎


Agency:BBC Creative
Year: 2021
Brand: BBC (UK)


File Under ︎ Playful copywriting







👀  Industry: Sports , TV


ONE thing this ad does well (AKA Copywriting Tip):



“Put a mood into words and transfer that mood to the reader” - Helen Woodward, an influential copywriter in the 1920s.


⇝ “We’ve waited an extra year but ENGLAND ARE BETTER AND RONALDO IS OLDER.”

Who’s behind this? Creative Samba Great Landing Page Copy Snackable Copy Tips Submit ad ︎ ︎