BBC Euro 2020 ‘Our Wait is Over’
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Agency:BBC Creative
Year: 2021
Brand: BBC (UK)


File Under ︎ Playful copywriting



 



👀  Industry: Sports , TV


ONE thing this ad does well (AKA Copywriting Tip):



“Put a mood into words and transfer that mood to the reader” - Helen Woodward, an influential copywriter in the 1920s.


⇝ “We’ve waited an extra year but ENGLAND ARE BETTER AND RONALDO IS OLDER.”

Who’s behind this?  Creative Samba Snackable Copy Tips   🤯Stealable Thinking  🥊Get your website punched   ︎ ︎