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︎ Snackable Copy Tips 👀
BBC Euro 2020 ‘Our Wait is Over’
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Agency:
BBC Creative
Year: 2021
Brand: BBC (UK)
File Under ︎
Playful copywriting
👀 Industry:
Sports
,
TV
ONE thing this ad does well (AKA Copywriting Tip):
“Put a mood into words and transfer that mood to the reader” -
Helen Woodward, an influential copywriter in the 1920s.
⇝ “We’ve waited an extra year but ENGLAND ARE BETTER AND RONALDO IS OLDER.”
Who’s behind this?
Creative Samba
Great Landing Page Copy
Snackable Copy Tips
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