Citroën 2CV ‘No wonder it's so reliable. There's nothing to go wrong.’
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Year: 1980s
Brand: Citroën (UK)



File Under ︎ Brutally honest copywriting








👀  Industry: Automotive


ONE thing this ad does well (AKA Copywriting Tip):


Good use of the Pratfall effect, turning weaknesses intro strengths.


⇝ “No wonder it's so reliable. There's nothing to go wrong.”



Side note: When you admit your flaws people tend to like you more. Because it’s a demonstration of honesty. And this makes your claim more believable.

Who’s behind this? Creative Samba Great Landing Page Copy Snackable Copy Tips Submit ad ︎ ︎