Converse ‘Familiar birds of North America’ ︎

Year: 1982
Brand: Converse

File Under ︎ Copywriting with personality

ONE thing this ad does well (AKA Copywriting Tip):

This Converse ad celebrating Celtics legend Larry Bird is a fabulous example of the principle:

To sell something new, make it feel familiar.

⇝ “Familiar birds of North America.”

⇝ “Great basketball players, like birds, may be readily identified by studying their feet.”