Monopoly ‘Monopoly Causes Fights And That’s Ok.’ 
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Agency:KesselsKramer Amsterdam
Copywriter:Rens de Jonge
Year:2022
Brand: Hasbro / Monopoly (Netherlands)

File Under ︎ Copywriting with personality

ONE thing this ad does well (AKA Copywriting Tip):

Find a surprising alternative use for your product and tell it in a new way.

⇝ “For learning how to calm down”.

Monopoly isn’t just another board game—it’s the only one that practically guarantees a fight (according to Research 8 out of 10 people fight during a game of Monopoly). But it turns out those squabbles are secret lessons in handling emotions and disappointments in the safest space there is: home.