Oakley ‘To explain the difference between Oakley and ordinary eyewear would take 10 years.’
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Agency: Chiat/Day (not officially, they lent ”their talent incognito”)
Year: 1990
Brand: Oakely

File Under ︎ Copywriting with personality

ONE thing this ad does well (AKA Copywriting Tip):

Don’t make vague claims. Use cold, specific product facts you can communicate numerically in a memorable way.

⇝ “To explain the difference between Oakley and ordinary eyewear would take 10 years.”