Oura ‘Give us the finger.’ 
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Agency:nice&frank
Year:2025
Brand: Oura (USA)






File Under ︎ Copywriting with personality






👀  Industry: Jewelry 


ONE thing this ad does well (AKA Copywriting Tip):

Tension is a good thing.



⇝ “Give us the finger”.



A good headline needs tension. Because tension gives people an excuse to stop and listen. It gives people food for thought. And something to react in their heads.

Oura’s new “Give us the finger” campaign is a good example of tension used the right way, turning an insult into a clever invitation.

Who’s behind this?  Creative Samba Snackable Copy Tips   🤯Stealable Thinking  🥊Get your website punched   ︎ ︎