Uber Australia ‘Can’t do that if you’re driving.’ 
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Agency: Special Australia
Creative Team: Simon Gibson and Nils Eberhardt
Year: 2025
Brand: Uber (Australia)

File Under ︎ Copywriting with personality

ONE thing this ad does well (AKA Copywriting Tip):

Good copy doesn’t change the product. It changes how people see it.

Most ride-sharing apps fight by claiming they’re better: faster, cheaper, smoother. That’s a race to the bottom.

Uber Australia does the opposite. It reframes driving as a restriction, not freedom. Because “you can do way more fun stuff in the back of an Uber than when you’re behind the wheel."


⇝ “Can’t do that if you’re driving.”